• Lead and deliver cross-functional brand initiatives from brief to launch across multiple touchpoints, including licensing & merchandising (from strategic partners to mass), toys, and entertainment, with connected brand campaigns

• Maintain a clear and up-to-date overview of the brand project pipeline to support prioritisation and planning

• Drive project decisions and next steps in situations with multiple stakeholders, dependencies, and competing priorities

• Define scope, timelines, and deliverables, and ensure alignment across stakeholders at different levels of the organisation, including resolving conflicting priorities

• Manage multiple projects in parallel, balancing priorities, dependencies, and trade-offs

• Ensure projects are delivered with clear outcomes, meeting agreed timelines, budgets, and quality expectations

• Own project budgets, including planning, tracking, forecasting, and outcome follow-up

• Act as the main point of contact between Toca Boca teams, Spin Master teams (parent company), and external partners, ensuring clear communication and progress

Examples of responsibilities

• Ensure brand guidelines, playbooks, and asset libraries are developed, maintained, and actively used across teams to enable effective brand scaling

• Lead implementation and evolution of brand guidelines across the studio and partners

• Work closely with Creative Hub (Producers) to translate plans into production and secure efficient, on-brand execution

• Establish and maintain clear roles and responsibilities (RACI) to enable cross-functional collaboration

• Manage project documentation, including roadmaps, contracts, NDAs, and POs

• Manage external vendors and support licensing and merchandising initiatives

• Identify risks and dependencies early, and take actions to mitigate impact on timelines, budget, and quality

• Lead post-project reviews and apply learnings to improve future execution

Candidate Background

• Relevant experience from roles such as Senior Project Manager, Producer, Client Director or equivalent

• Experience from creative, marketing, brand, or entertainment-driven organisations (in-house or agency)

• Experience from high-paced, global matrix organisations such as Mojang, Rovio, King, Supercell, Spotify, Klarna, or from agencies working with global brands

Candidate Requirements - Skills & Knowledge

• Strong understanding of marketing and brand ecosystems, with experience translating strategy into cross-channel initiatives and campaign execution

• Extensive experience leading complex, cross-functional projects end-to-end

• Strong ability to create clarity, make decisions, find gaps for improvements, and drive progress in complex, fast-moving environments

• Proven experience managing multiple stakeholders across teams, seniority levels, and external partners

• Experience managing budgets, contracts, and external vendors

• Strong experience working closely with creative and production teams

• Very strong communication skills, clear, direct, and structured

• Comfortable working across time zones, including regular collaboration with teams in the US (West Coast / LA), and able to travel when needed to support key projects and